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Improvement of customer loyalty to agricultural direct marketer
Project
Project code: II-1-F 50.2006.01
Contract period: 01.07.2006
- 30.06.2007
Budget: 69,400 Euro
Purpose of research: Basic research
The project was grounded on the results of the in 2006 finished project „Possibilities and limits of sustainable customer loyalty in the direct marketing of agricultural products in NRW“. The theses, which were set to improve the customer loyalty in the agricultural direct marketing had now been reviewed in practice. Therefore seven agricultural direct marketer had been included in the project. The activities of these farmers to commit their customers were analysed. Besides a comprehensive analysis of customer loyalty 467 customer were surveys. The recommendations to confirm customer loyalty in the agricultural direct marketing were discussed with the involved farmers. The result is a checklist for the agricultural practice. This checklist contributes improving the customer loyalty in the agricultural direct marketing.
Section overview
Subjects
- Agroeconomics
