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Data Protection Declaration
Imprint
SafeGuard. Work package 4.2 Quality and trust of cross border communication
Project
Project code: keine Angabe
Contract period: 01.01.2008
- 31.12.2013
Purpose of research: Public relations
The region along the border of Germany and the Netherlands displays an
outstanding network of modern agri-food industry and particularly of the
production of meat products. A high level of food safety and a better public
image of the meat industry are central to the future competitiveness of this
region. Functioning communication concepts play an important preventative role
in everyday affairs, whereas they become a key element of crisis management
in times of crisis. However, a systematic analysis of strengths and weaknesses
of the actual communication concept in businesses and agencies in regard to
the intensity and quality of communication has not yet been undertaken. This is
especially true for cross-border communication which must take into consideration
additional or differing administrative organizational concepts and cultures.
The goal of this work package was to analyze the status quo of the
communication of German and Dutch agencies and businesses with
each other and then utilizing this information in a pilot implementation
and verified communication concept in order to improve the
communication intensity and quality in these agencies and businesses.
Section overview
Subjects
- Animal health
- Communication Sciences
