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Imprint
Department of Agricultural and Food Marketing
Institution
Section overview
Activities
- Research
Parent institution
Coordinated projects
- Agrosystem for future: GreenGrass - Innovative grassland utilization for sustainable agricultural intensification at the landscape scale
- Alternatives to piglet castration without anesthesia - analysis of the effects on meat quality from the perspective of consumers, producers and animal welfare
- Analysis of demand for organic wine
- Analysis of household panel data for the identification of sales potential amongst customers with low, medium and high organic purchase frequency
- Analysis of state of knowledge of consumer behavior in organic foods and nutrition with the inclusion of out-of-home-consumption
- Analysis of the organic poultry market
- Collaborative project: The significance of vegan organic products for organic agriculture
- Communication strategy for sustainably produced aquaculture products
- Concept for product differenatiation within the beef marekt - Possibilities of communication and willingness-to-pay for beef from extensive pasture based suckler cow husbandry
- Conserving diversity through utilisation: Development of communication strategies for agro-biodiversity in gastronomy
- Detailed analysis of data on consumer purchasing behaviour for organic products
- Effects of promotional activities and special price promotions for organic food trade
- Expansion of organic farming in Germany: analysis of exits of firms. Developing a concept for avoiding exits.
- Expansion of the individual meet demand, with organic foods - identifying gaps in product range and product-specific barriers for eco-buyers
- Foreign supply of organic apples: Relevance to German apple producers
- Generation of market incentives for domestic feed production through improved marketing strategies for regional organic animal products
- Influencing factors on the choice of organic meat meals in business canteens. Coordination
- Marketing concepts for products of endangered breeds
- Recognition of Organic Farming in Village Population
- ReFuMi - Regionalisation of feedingstuff
- Regional window - assessment of consumer acceptance
- Sales analysis of regional and fair traded organic products
- Structural data of the organic food trade: Survey of the status quo and develop a toolbox for structural description of organic market segment 'organic food trade'
- The influence of health claims on the purchasing behavior of consumers in food
Coordinated collaborative projects
Work package leader of collaborative projects
Involved in research projects
Contact
Department of Agricultural and Food Marketing
Steinstr. 19
D-37213 Witzenhausen
Hesse
Germany
Phone: +49 (0) 5542 98 1284
Fax: +49 (0) 5542 98 1286
Email: pohlner(@)uni-kassel.de
