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Information System for Agriculture and Food Research

Information platform of the Federal and State Governments

Organic sensory information system (OSIS): 4.3 Target Groups

Project


Project code: keine Angaben
Contract period: 01.01.2009 - 31.12.2011
Purpose of research: Inventory & Assessment

Comparative report from quantitative consumer research. The findings of this study demonstrate the relevance of considering sensory dimensions for segmenting the market of organic consumers. Some interesting managerial implications have been drawn. The authors are aware that the application of sensory research on the market of organic products is still in its infancy and hope therefore that the current findings provide a fruitful arena for future research both in theory and in practice.

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