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Organic sensory information system (OSIS): 5.4 Recommendations for a research agenda
Project
Project code: keine Angaben
Contract period: 01.01.2009
- 31.12.2011
Purpose of research: Applied research
This report outlines strategic options for sensory quality communication and product development policies for different target groups. It provides recommendations for a research agenda for sensory quality product development and marketing.
One of the key findings in the Ecropolis Project was that there is still a high potential to develop further the sensory quality of different organic products.
There are two areas, where strategic options can be developed:
a) The product development;
b) The sensory quality communication strategies.
From a commercial point of view, integration of the range of sensory quality attributes in the product development and marketing shows a high potential in the market place. It will improve the added value of the organic products. The research and development ideas outlined in this report could provide the basis for achieving this in a much better way.
Section overview
Subjects
- Market Analysis/Marketing Strategy
- Nutritional behaviour
- Organic Farming
Collaborative Project
Framework programme
Funding programme
Excutive institution
Research Institute of Organic Agriculture Switzerland (FiBL)
