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E-Trust - Building trust for quality assurance in emerging markets for food chains
Project
Project code: 43056
Contract period: 01.11.2006
- 31.10.2009
Budget: 649,471 Euro
Purpose of research: Basic research
The vision of the e-Trust project is to provide consumers with high quality food they do trust and can afford. The combination of trust and affordability can be reached through improvements in trade processes and in the communication of trustworthiness between trading partners along the chain. The project delivers concepts for trade relationships that combine actual e-commerce developments with trust mediating functionalities. It will support both, improvements in consumers' food supply situation and the competitiveness of the European food sector.
Section overview
Subjects
- Market Analysis/Marketing Strategy
- Agroeconomics
- Nutritional behaviour
Framework programme
Funding programme
Excutive institution
Chair for Business Management, Organization and Information Management
