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Evaluation of the situation of consumers in Germany
Project
Project code: 2810HS004
Contract period: 31.01.2011
- 30.04.2012
Budget: 566,857 Euro
Purpose of research: Inventory & Assessment
'The project systematically and scientifically sound analysis of the situation of consumers in Germany must be prepared in the major consumption areas (see below) and service markets. Here also are the circumstances of the consumers in terms of gender, family situation, age, education, To edit background and income, if differences between city and country as well as any situational characteristics (also in the sense typifications behavioral economics) to be considered. In particular the extent to which markets and services for consumers are in a reasonable measure of accessible and transparent such as whether choice and decision-making and is known, the qualities, benefits and costs are estimated and compared with reasonable effort. In addition, work out in which areas of consumption and markets, consumers in making decisions about particularly support and advice in as recommendations expected need or or truly applies to problems. As a result, a scientifically based compendium on the situation of consumers in terms of structure and transparency of the below listed product and service markets from the perspective of consumers are presented . that shows even any information asymmetries or market structural deficits this case, however, are neither institutional nor jurisprudential issues are at the forefront - nor the evaluation of consumer labor or consumer information or the theoretical derivation of human decision behavior when there is inadequate information following consumption areas or markets in the study. include:
· Goods of daily use
· Finance and Insurance
· Media and Telecommunications
· Mobility
· Living
· Health and care markets '
Section overview
Subjects
- Market Analysis/Marketing Strategy
- Business administration
- Communication Sciences
