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COSUS - Consumers in a sustainable food supply chain: understanding barriers and facilitators for acceptance of visually suboptimal foods, Subproject 'Exploration of factors determining consumer attention and response to communication'
Project
Project code: 2814ERA02B
Contract period: 01.11.2014
- 31.10.2017
Budget: 293,520 Euro
Purpose of research: Applied research
The aim of this workpackage is to investigate how consumers respond to information aimed at increasing awareness and changing behaviour regarding suboptimal foods. It will investigate mechanisms of consumer attention: what sustainability information do consumers pay attention to? How does this affect their decision? This work package also aims to identify the communication media that is most effective in encouraging consumer acceptance of suboptimal foods (packaging versus social media) and the content of the information messages (addressing either societal benefits or personal benefits).
Keywords: SUSFOOD, food waste
Section overview
Subjects
- Communication Sciences
- Nutritional behaviour
Framework programme
Funding programme
Excutive institution
Institute of Food Technology and Bioprocess Engineering (ILB)
