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Development of a concept for marketing: organic lamb
Project
Project code: 2809OE034
Contract period: 01.11.2010
- 31.08.2012
Budget: 108,273 Euro
Purpose of research: Applied research
'Increases the importance of organic dairy goat farming in Germany. While goat's milk and goat's cheese can be sold on the market well, preparing the marketing of the obtained in the milk and cheese production in lambs problems. Goat kids are so slaughtered often early or given away, and in some cases directly to the birth of killed to keep the rearing costs low, and the goat milk exploit differently to. This leads both to economic problems of factories, throws the other hand, questions about the implementation of ethical principles to the eco-agriculture. the aim of the research project, therefore the . developing a concept for the marketing of eco-kid meat from milking operations in the project are mainly developed measures to improve the marketing of eco-kid meat and in cooperation with food retail stores (LEH) was tested to the following research questions will be studied in particular.:
Where obstacles lie on the part of consumers to buy eco-kid meat? Can these barriers through consumer education and by the enclosure of the recipes for the preparation can be overcome? Through which attitudes and socio-demographic characteristics differ buyers of eco-kid meat from non-buyers? Which target group is promising for future sales of eco-kid meat? What is the impact of sales promotion measures for eco-kid meat trade in the short-and medium-term sales of eco-kid meat? What rights to minimum delivery quantities and quality of eco-kid meat have large customers? '
Section overview
Subjects
- Organic Farming
Framework programme
Federal Organic Farming Scheme and other forms of sustainable agriculture (BÖLN)
